Nissan has announced a new electrification plan intending to bring the company into the electric age with four new concepts, $17 billion in investment over five years (including solid state batteries), and 15 fully electric models by 2030.
Ambition 2030 also includes targets for Nissan’s future sales mix. In the next five years (by 2026), Nissan wants to sell 75% “electrified” vehicles in Europe, 55% in Japan, and 40% in China. It also wants to reach 40% “electrified” vehicles in the US by 2030, and a 50% “electrified” mix globally by the same year.
In this context, “electrification” does not only include all-electric vehicles, but also hybrids like Nissan’s e-Power system. Nissan did not specify what percentage of its “electrified” sales will still consist of poisonous gas-burners.
To give a sense of what Nissan’s future EVs might look like, the company revealed four concepts: Chill-Out, Max-Out, Surf-Out, and Hang-Out. These take the form of a crossover, a low-slung convertible sports car, an adventure truck, and a mobile living room with rotating seats.
All of these are just concepts at the moment, and Nissan has not stated whether any of them are intended to become production models. The Chill-Out and perhaps Surf-Out seem more realistic than the other two, though.
Regardless of whether these specific concepts get made, Nissan has promised 15 new all-electric models and 8 more new “electrified” models by 2030 (though we’ve seen similar deadlines from other companies breeze by with little action before).
To enable this switch toward electrification, Nissan will invest 2 trillion yen ($17.6 billion) into related programs and up battery production to 52GWh by 2026 and 130GWh by 2030.
Nissan said that the climate crisis is “the most urgent and non-negotiable issue for the world today.” To this end, it plans to reduce production emissions by 40% by 2030, and to be carbon neutral across the life cycle of all of its products by 2050.
One target of Nissan’s investments will be a plant for solid-state battery production in Yokohama as early as 2024. Nissan hopes that solid state batteries will enable higher energy densities and higher charge speeds, and aims to have them on the market in 2028. Nissan also says that solid state batteries will enable lower costs (though given that the Leaf, post-incentive, can be the cheapest new car in some US states, how much cheaper can it get?).
You can watch the full 49-minute-long announcement on Nissan’s Youtube channel: