Largest US e-bike company Rad Power Bikes reveals new price hikes across lineup

by 9SIX

Seattle-based Rad Power Bikes announced earlier this month that prices for its electric bicycles models would be increasing. The move is forced by major pricing pressures on the e-bike industry, including rising costs of raw materials like aluminum, a weakening dollar/RMB exchange rate and sky-high shipping costs.

Now the company has provided full details on the new higher prices.

The move could majorly impact the US e-bike market due to Rad Power Bikes’ size and influence.

The company has sold over 350,000 e-bikes and recently raised over $300 million in investment funding for expansion.

Rad isn’t just the largest e-bike company in North America – there’s a sizable gap before reaching the next companies in line.

So when Rad Power Bikes makes moves on anything from a price shift to a new model launch, it is often seen as a signal in the industry.

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The company’s most affordable model, the single-speed RadMission, will increase from $999 to $1,199.

That e-bike was launched early in the pandemic and represented a record low price for Rad Power Bikes.

The RadMission eschewed some of Rad’s fancier features while still offering similar performance and quality to most of Rad’s lineup.

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The next lowest-priced offering in the lineup, the pair of RadMini e-bikes, will both also see a $200 price increase.

The folding RadMini e-bikes, available in either step-over or low-step frames, increase from $1,299 to $1,499.

The RadRunner 2 model that was just unveiled earlier this month remains at $1,499, though it already saw a price increase from the RadRunner 1’s former $1,299 price.

The commuter-style RadCity and RadCity Step-Thru e-bikes both remain at their $1,599 prices, but the same can’t be said for the newly unveiled RadCity Plus.

The RadCity 5 Plus increases from $1,799 to $1,999.

That brings the new higher-spec electric bike in line with the $1,999 price of the new RadRover 6 Plus, whose price remains unchanged.

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The RadRover 6 Plus was unveiled a month before the RadCity 5 Plus, and both e-bikes ushered in a host of new features and higher quality parts, pushing the Rad lineup into more premium territory.

The non-plus RadRover, known as the RadRover 5, remains priced at $1,699 though is currently still on sale for $1,599.

The RadWagon, a longtail cargo e-bike, is getting a $100 bump to its new price of $1,999.

The RadRunner Plus, which is a higher-end version of the RadRunner and serves as a shorter cargo/utility e-bike, also gets a $100 increase to its new price of $1,899.

Source: electrek

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