Nissan’s first big splash in the all-electric vehicle market since the Leaf is upon us and it’s popular enough that order bookd have now been closed. Deliveries of the new Ariya crossover start later this year in the US but if you were thinking of ordering one yourself, that time has come and gone.
Ashwani Gupta, CEO of Nissan, told Automotive News “Every customer wants to have it, and we don’t want customers to wait… Ariya has been successfully accepted around the world, even in the United States, we had to request our customers to stop the orders.” A landing page on Nissan’s website confirmed that customers can no longer order through that portal.
Of course, it should be noted that the Ariya doesn’t seem like it will sell in the large-scale numbers that some of the aforementioned vehicles have. Nissan hasn’t publicly announced how many units will come to America but many suspect that it’s less than 10,000 in total.
For comparison’s sake, the F-150 Lightning only stopped reservations after taking 200,000. When that happened, Ford was quick to mention that order books would reopen in the future for the following model year. We have yet to receive any word from Nissan about when the next batch of order books will open up for the Ariya.
The crossover is already being produced in Nissan’s Tochigi assembly plant just north of downtown Tokyo. In fact, the Japanese market has already benefited from some 1,500 units that are already in customers’ hands. Production issues stemming from the parts shortage have been blamed for the slow ramp-up.
Have you ordered a Nissan Ariya or are you now going to have to look at a different vehicle since these order books are closed? Let us know in the comments below!
